Low-rise pants have had an unintended but far-reaching impact on men’s underwear — the proliferation of boldly colored and heavily branded waistbands.
In the last two years, as men’s underwear continued to evolve as a fashion accessory, the two-inch elastic strip that tops undergarments has become a focal point of design and marketing. The waistband — originally tasked with the humble job of keeping the garment on the hips — now functions as part billboard and part design lab, where underwear companies experiment with color and pattern, new printing techniques, larger widths and oversize logos.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"