NEW YORK — Unilever is getting back in Competition this March with its Nautica fragrance of the same name.
While Nautica’s activewear apparel brand, Competition — first launched in 1996 — did have a men’s scent of that name under the former fragrance license holder, Paul Sebastian, it was discontinued after Unilever Prestige acquired the fragrance license in 1999. The fragrance coming this spring from Unilever Prestige bears no relation to the first juice, noted Laura Lee Miller, president of Unilever Prestige.
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