NEW YORK — Contending that Wal-Mart Stores’ intense focus on cutting costs and steamrolling its competitors is jeopardizing the future of the American middle class, an alliance of unions and other social activists calling itself the People’s Campaign for Justice at Wal-Mart is kicking off a major campaign today to get the retailer to change its ways.

Their logic is that if they can change the behemoth of Bentonville, Ark. — the nation’s largest private employer with more than 1 million people — they can influence the retail and service sectors.

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