NEW YORK — Susan Falk will join United Retail Group Aug. 19 in the new post of president of its Avenue retail store division.

Falk, 51, will be responsible for all aspects of the retail store business, including product development, sourcing, merchandising, planning and allocation, marketing and sales. She will report directly to Raphael Benaroya, chairman, president and chief executive of URG. Falk will also join UR’s corporate executive committee and will participate in shaping companywide strategy and brand positioning across all channels of distribution.

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