By  on September 29, 2008

A survey of luxury consumers reveals unexpected insights about how the monied guy shops.

The male luxury consumer is often thought to be a relatively simple beast. He exhibits a Pavlovian response to quality as well as a preference for exclusivity; he has a keen eye for fabrics and construction, holds retailers to a higher standard and is fiercely committed to brands—or so conventional wisdom suggests. It seems all a retailer has to do is wave cashmere out the store window and luxury consumers will flock, Louis Vuitton wallets wide open. 

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