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UPS, 7th on Sixth Finalize List of Designers

UPS and 7th on Sixth finalized the list of designers to show at the UPS Hub, Olympus Fashion Week's new tent devoted to helping emerging talent.

NEW YORK — Seventh on Sixth and United Parcel Service finalized the list of designers to show at the UPS Hub, Olympus Fashion Week’s new tent devoted to helping young emerging talents.

As part of its long-term “UPS Delivers Fashion’s Future” initiative, UPS will pay for the construction of the tent and pick up the facility’s rental fee for the chosen designers. The tent, which will be set up at Bryant Park next month, will feature a nod to its sponsor with brown linings and carpeting.

The 10 designers are as international as UPS’ reach, hailing from countries such as the U.S., Israel, India, France and Australia. They are Abaeté (Laura Poretzky); Ashish Soni; Doo.Ri (Doo Ri Chung); Gary Graham; Mary Ping; Matthew Earnest; Project Alabama (Enrico Marone-Cinzano and Natalie Chanin); Sandoval (Michael Carbaugh and Francisco Chaydez); Tomer (Tomer Gendler), and Willow (Kit Willow).

“We think this will be an extraordinary launchpad and kickoff for these designers,” said Fern Mallis, executive director of 7th on Sixth and vice president of IMG. “It fulfills one of the important missions of Olympus Fashion Week, which is to present the broadest range of talent from the leading established designers, to providing a platform for the newest talent.”

Seventh on Sixth received almost 300 portfolios for consideration, and the finalists were determined by executives from 7th on Sixth, the Council of Fashion Designers of America, Parsons School of Design, Fashion Group International and Vogue.

UPS will work closely with each designer and, when necessary, will provide the shipping of the collection to and from factories and studios. In addition, the parcel service will produce a program on the 10 designers to be distributed at their shows. UPS also plans to host a reception to introduce the designers later this month.

This story first appeared in the August 5, 2005 issue of WWD.  Subscribe Today.