By  on July 27, 2006

NEW YORK — Fashion week again will have a touch of brown this September.

UPS and IMG Fashion have unveiled the 10 designers and designer labels who will show as part of the second edition of the “UPS Delivering Fashion’s Future” initiative during Olympus Fashion Week, Sept. 8-15. They are Michon Schur, Brian Reyes, Sari Gueron, Vena Cava, Ashleigh Verrier, Alice Ritter, Erin Fetherston, Sabyasachi, Terexov and Toni Maticevski.

UPS underwrites the program, which will enable the emerging designers to show their spring 2007 offerings in a special tent called the UPS Hub; the package delivery company will pick up the facility’s rental fee for each of them. The tent will be painted in UPS’ signature brown color, and professionals will arrange lighting, sound and the overall production.

This year, IMG Fashion received over 200 applications. Hopefuls were required to be in business at least two years and to have sold for at least two seasons in stores. The 10 chosen designers were selected by a committee of industry executives from Saks Fifth Avenue, Barneys New York, Neiman Marcus, Parsons the New School of Design, the Council of Fashion Designers of America, Vogue and Elle.

Fern Mallis, vice president of IMG, said that, given IMG Fashion’s global initiatives and relationships, the organization wanted to bring in several designers from around the world. As a result, this year’s list has a global flavor: Sabyasachi is from India, Terexov is from Russia and Maticevski is from Australia.

UPS will host several events, including a panel discussion on “Inside Fashion’s Future” that will be held in the tents during fashion week and will be open to design students. The company will kick off the festivities with a pre-show reception on Aug. 15.

“It’s a fantastic way to let people know UPS is an international company,” said Karen Cole, a spokeswoman for UPS. “The fashion industry is an international type of business. The fashion industry needs things tomorrow from around the world. We want to be as reliable as the little black dress. We want to be a staple in every fashion business.”

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