By  on March 10, 2008

NEW YORK — It was 1983, at Los Angeles’s incarnation of the MAGIC show, when Joe Nadav first laid eyes on Pelle Pelle. “This guy was selling turquoise and lime green leather jackets,” recalls the owner of Philadelphia’s preeminent streetwear specialty chain City Blue. “I never saw those colors in a leather jacket before!” 

At $275 a pop wholesale, Nadav was taking an expensive chance on an unknown label. But just two days after his first five leathers arrived at the store—before Nadav had even paid the bill for the jackets—“they sold out,” he says. “The market had never seen anything like it!” 

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