PARIS — Valentino is going for gold with its newest scent, Valentino Gold, created by the house’s beauty license holder, Unilever Cosmetics International (UCI), through its European Designer Perfumes division. But it’s not traditional gold. "We wanted it to be a new interpretation of gold," said Michael d’Arminio, vice president of creative and development at the firm.

The Concept: "Who are we targeting with the fragrance?" asked Gabriele Pungerscheg, president of European Designer Fragrances at Unilever Cosmetics International. "Women who are looking for a little luxury, who are buying into the Valentino world." It’s one where gold plays a vital role, from its accessories to its fashion. Valentino’s fall collection was themed to gold, for instance.

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