Valentino's resort campaign shot by Terry Richardson.
Valentino is making a major, out-of-the-box retail play for its resort 2018 collection. The athletic-inspired lineup that Pierpaolo Piccioli showed in New York in May will be sold in a series of pop-up stores in Tokyo, New York and Hong Kong, with the former two opening Oct. 26. The spaces are specifically designed with sport-inspired build-outs to match the collection’s theme, with interiors resembling chic, industrial gyms installed with reinforced concrete benches, basketball hoops and training box-jumps. Exclusive merchandise includes yoga mats, basketballs, caps, sneakers and tracksuits all done with a new logo VLTN, which Piccioli and his team cribbed from old Valentino logos from the Eighties and Nineties.“The collection was about identity and pop and street culture that has become more influential and relevant,” Piccioli said. “I was thinking of how to present the collection, and I wanted to be more inclusive and more street in terms of culture and identity.” The New York store will be located at 121 Spring Street in SoHo and will be open through Nov. 26; Tokyo is located at QC CUBE 4-21-8 Jingumae in Shibuya-Ku and will stay open through Nov. 19. There will also be several pop-ups within multibrand stores, including Maxfield in Los Angeles and The Webster in Miami, and Valentino's own flagship in Milan.Piccioli’s thinking is that sports are democratic cultural forces that unite people across many backgrounds. “I wanted to keep the spirit of something that links different identities, different cultures,” he said. “You don’t care where you’re from or what you’re identity is. It’s something that brings people together.” To accompany the collection and pop-ups, Terry Richardson shot a campaign of models at dusk on a basketball court. Carmelo Anthony and Tori Bowie also appear in the campaign, which includes a video of Anthony playing basketball with the models. “It’s really authentic and the models are shot in this way that’s not proper,” Piccioli said. “Sometimes Valentino can be perfect. Sometimes you need imperfection to feel life and authenticity.” The campaign will appear not only in print magazines but also on wild postings and taxis, “so it’s less perfect and more alive,” he said. “I really wanted to get life and street into the perception of the Valentino world.”Appealing to the personal, human side of his customers has been a huge focus for Piccioli, who framed a recent Rockstud Spike Bag campaign around the photo project “Humans of New York” founded by Brandon Stanton. Valentino epitomizes luxury in many ways, but Piccioli has also brought it down to earth by infusing elements of street into the collections. Employees at the pop-ups are encouraged to express their personal style instead of wearing uniforms. The only required attire is a white shirt from the Valentino Rockstud Untitled collection. Prices for the ready-to-wear and collection accessories remain on par with the upper echelons of designer luxury, but Piccioli included more democratic merchandise such as the yoga mats, priced at $95, basketballs for $145 and baseball caps for $345. The tracksuit is $1,900 for the jacket and $1,890 for the pants. Piccioli, who will be in Tokyo for the launch, tweaked his own image for the campaign with a new portrait shot by Japanese photographer Kenta Cobayashi. It’s a gritty black-and-white shot with a graffiti-like streak across it. “You’re not used to seeing Valentino like this,” Piccioli said. “But when you see it you will think it’s a new perspective on the same world of Valentino.”To see the pop-up celebrations in New York, Miami and Los Angeles, click here.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)