NEW YORK — Van Cleef & Arpels promoted Claude Julien Arpels to the post of chairman, succeeding Ralph Destino, who will now become a director of the venerable jewelry firm.

After a two-year apprenticeship in the early Nineties, Arpels rejoined the company, a division of Compagnie Financière Richemont AG, in 1999 to oversee the restructuring of the firm in the U.S.

Most recently, he was assistant vice president in charge of retail development. In this post, he oversaw the opening of new boutiques in Miami, Chicago and Costa Mesa, Calif., and the implementation of Van Cleef’s design concept in Palm Beach and Beverly Hills.

The son of Claude Arpels Sr., who had moved to New York in 1939 and opened the Fifth Avenue flagship, Arpels recently sold the remaining shares of the company to Richemont.

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