LOS ANGELES — With his company stock down about 70 percent in the last year, Vans Inc. chief executive Gary Schoenfeld had a tough sell on his hands, but he piqued potential investor interest with his renewed merchandising focus on women....
LOS ANGELES — With his company stock down about 70 percent in the last year, Vans Inc. chief executive Gary Schoenfeld had a tough sell on his hands, but he piqued potential investor interest with his renewed merchandising focus on women.
"We see the women’s business as very significant and exciting. It used to approach 30 to 40 percent of our business, and we’re not uncomfortable about getting it back to that," Schoenfeld told an audience at the fourth annual B. Riley & Co. Investor Conference last Thursday at the Los Angeles Airport Marriott hotel.
Currently, he said women’s apparel and footwear make up "the low-double-digit range" of overall sales. He said women’s growth could occur in the next six to 18 months for the Santa Fe Springs, Calif.-based firm.
Schoenfeld declined to discuss specifics prior to the company’s earnings conference call this Thursday.
Attracting about 250 attendees, the conference showcased 25-minute presentations from 48 companies, primarily from the consumer and apparel goods and technology sectors.
Chief financial officer Kyle Wescoat touted the international and production focus of licensing and brand development group Cherokee Inc. The Van Nuys, Calif.-based firm, broker of the 2000 licensing deal with Target and Mossimo Inc., introduced the Cherokee brand to France’s Carrefour SA and the U.K.’s Tesco last fall. Recently, it signed with Hearst Publications to represent the House Beautiful brand.
Meanwhile, Manny Marrero, chief financial officer at Santa Monica-based Mossimo, stressed the company’s growth strategy through Target’s expansion and its acquisition interest in other brands, although none are in the pipeline. Other sales drivers are new product categories and Mossimo’s international push, noting its alliance with the Zellers division of Hudson’s Bay Co. in Canada that includes Mossimo clothing and home accents bowing this spring to replace the Martha Stewart brand.
"We’re adding a number of designers to the group to grow our business in housewares," Marrero said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye