NEW YORK -- Vendors of robes and at-home wear are heeding those fabled words of advice from SA: Cut velvet.
Velvet looks were hot last fall and holiday, they say, and they plan to show more velvet looks at the early fall market in March.
Manufacturers say they have been getting a lot of requests for dressier styles in velvet and velvet-like velour and panne that can be worn to entertain at home or to go out on the town. Looks include pajama sets, robes and zip-front loungers.
Special treatments also are in demand, say vendors, such as embroideries, appliques, pearl trims, sequins and quilted effects.
Kathleen Weir, president of the Warnaco Designer Sleepwear Division, commented, "Stores did well with velvets for fall and holiday selling in the higher price range, and they now are looking for newness in the classification at lower prices. In March, we'll be offering more velvet items than we have in the past."
Weir noted that one velvet kimono was featured in the licensed Valentino Intimo line last March. No velvets were done last year in the licensed Scaasi line, she said.
Two robes and one long gown of black rayon velvet will be featured in Warnaco's Valentino Intimo line of sleepwear, and two items will be shown in the Scaasi line -- a long wrap robe in midnight navy rayon velvet lined in bordeaux polyester charmeuse, and a pleated and crushed panne jacket. The jacket will come in midnight navy and bordeaux and will be merchandised with pants of polyester charmeuse.
The Valentino robes will feature gold embroideries and embroidered quilted treatments; the gown -- a similar silhouette seen in Valentino couture -- will have a keyhole effect at the top of each shoulder, she said.
Wholesale prices for the Valentino Intimo and Scaasi sleepwear were not set at press time.
Mel Knigin, president of the Cinema Etoile division at Movie Star Inc., said a dimple-textured panne of acetate that was used in the daywear division last year, will be introduced in a dozen styles of robes and at-home wear this March. The panne will continue to be done in daywear.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)