NEW YORK — In an ongoing effort to pump up legwear sales, sock vendors are saying farewell to hard-edged graphics and men’s wear looks and hello to whimsical prints and novelty styles for resort and early spring.

Traditionally, the August market gives buyers the opportunity to reorder top sellers for early fall and get a glimpse of spring deliveries. For the first taste of spring, many are looking to liven up the sales floors with a slew of floral and prints, candy colors and novelty takes on the athletic sock.

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