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government-trade

Vera Wang Inks Lingerie License

NEW YORK — Vera Wang has signed a licensing pact with Komar Co. to design, manufacture and market the first collection of innerwear bearing the Vera Wang name.<BR><BR>Wang’s company confirmed in June it was “exploring...

NEW YORK — Vera Wang has signed a licensing pact with Komar Co. to design, manufacture and market the first collection of innerwear bearing the Vera Wang name.

Wang’s company confirmed in June it was “exploring opportunities” for a lingerie license. The Vera Wang brand, which is known for upscale bridal and ready-to-wear, generates retail sales of $300 million, of which $200 million is through licensing.

Anne Caetano, president of the Komar luxury brands division, said in a statement that Wang’s “understanding of her customer and her exquisite attention to detail will make Vera Wang Lingerie a magical combination.”

Wang said, “My tops and eveningwear have always had a delicate, underwear reference, as have my bustiers and bridal gowns. This is such a unique and creative opportunity for me to take advantage of, as well as the layering pieces we all love for lifestyle dressing.”

The addition of the Vera Wang name to lingerie is expected to add a touch of luxury and glamour to a business that’s been dominated in the past year by celebrity and designer lingerie with names including JLo Lingerie by Jennifer Lopez at The Warnaco Group. Designer Anna Sui does lingerie in what she calls a “creative collaboration” with Underglam, a Los Angeles-based lingerie firm. Other designer names said to be shopping for intimate deals include Cynthia Rowley and Alice Roi.