NEW YORK — For Vera Wang, shopping with her daughters Cecilia, 21, and Josephine, 17, is a favorite pastime. Wang learns about their generation’s style on those trips to Bleecker Street or Madison Avenue, and the experience is now proving to come in handy as she launches into juniors apparel and accessories under the Princess Vera Wang moniker.
The collection, which officially launches at Kohl’s next month, is an extension of Wang’s fragrance of the same name, which she introduced in 2006.
“It made sense to leverage the success of the Princess fragrance into a complete juniors collection,” the designer said. “For me, it is also my chance to express the inner youth of my creative head. I love the freedom to mix and match at will, to layer and color, style and express fashion with energy.”
The collection embodies a younger spirit than anything Wang has offered so far, and is based on several teenage archetypes, like rock princess, preppy princess and flower princess. Case in point: an ocelot printed top layered over an orange tank, plaid twill pants, cropped blazers and graphic printed T-shirts — the kind of clothes girls might need for back-to-school. There are also handbags and shoes in the launch assortment. RELATED STORY: Narciso Rodriguez Kicks Off Kohl's Designer Program >>
Mario Grauso, president of Vera Wang, said the Princess brand “has resonated for us in a powerful way, even internationally. Vera and I felt strongly about expanding it at some point, and talked about doing more of a lifestyle collection within the brand.”
The lineup, priced at retail from $12 to $84.99, will be exclusively available through Kohl’s, which, since 2007, has been selling the Simply Vera Vera Wang line. Kohl’s official launch date is July 9, though merchandise will start to trickle into a select number of doors as soon as Friday (the promotional department store needs to carry merch for two weeks before it can mark it down).
Overall, the new categories are estimated to have retail sales of $36.3 million for the fall season, with apparel being the largest category at $27.9 million.
For Kohl’s, the addition could lift its overall juniors business, which “has been tough for us the last couple of years,” admitted Wesley McDonald, Kohl’s senior executive vice president and chief financial officer, at the Jefferies 2012 Global Consumer Conference this week. “It continues to be tough in the spring.…We also, obviously, didn’t have as much of a color denim. That’s a big trend in juniors, so that’s been rectified for back-to-school. We’ll be a big player in that business. So just like any other year, there’s always some content issues that we can improve upon.”
Wang and Grauso see Princess expanding into a soup-to-nuts lifestyle brand with the same kind of breadth of Kohl’s Simply Vera line. Asked about potential categories, Grauso cited cold weather and home as areas Wang would like to explore for Princess.
For Wang, it’s not just an additional business but also provides a way to snag her future clientele at an early age. “That’s certainly something we hope for,” Grauso said, adding that once that customer is captured, “We can then give her an offering through her wedding and beyond.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion