NEW YORK — Versace is gearing up for the U.S. launch of its latest scent, Versace Man, and the American management has the benefit of plenty of expert coaching.

“I wanted a fragrance that defines the new signature of a Versace man,” said Donatella Versace. Donatella, sister of legendary Gianni Versace, took the reigns to oversee its creation. “When we first launched fragrance, Gianni oversaw the men’s fragrances and I oversaw the women’s,” said Versace. “This is the first major men’s fragrance of this kind I have had the chance to develop.”

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