NEW YORK — Versace is gearing up for the U.S. launch of its latest scent, Versace Man, and the American management has the benefit of plenty of expert coaching.
“I wanted a fragrance that defines the new signature of a Versace man,” said Donatella Versace. Donatella, sister of legendary Gianni Versace, took the reigns to oversee its creation. “When we first launched fragrance, Gianni oversaw the men’s fragrances and I oversaw the women’s,” said Versace. “This is the first major men’s fragrance of this kind I have had the chance to develop.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)