MILAN — Versace may have trimmed down its real estate portfolio over the past few years, but that didn't rule out a company-owned teatro, due to bow in September.
The fashion house is restoring a historical theater here, the Teatro Alcione, which will be inaugurated in September with the women's spring 2007 show. The Alcione is located in Piazza Vetra, in one of Milan's iconic districts, the Porta Ticinese area. The project was overseen by architect Rocco Magnoli of Studio Spatium, who also worked on the Palazzo Versace hotel on the Australian Gold Coast and the Halkin Hotel in London.
Magnoli has subdivided the building into different spaces in order to achieve greater flexibility as Versace plans to hold events and cultural activities in addition to the brand's runway shows.
The original stalls area will provide seating for about 1,000 people, with a new runway stage in the center of the space. The original balconies and the gallery will be removed and the ceiling will be reinforced with the construction of a metal framework, which will form an internal shell and a cupola, featuring walkways at a number of levels.
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