MILAN — Versace is steadily expanding its luxury lifestyle world, and it’s hitting the road to do it.
The company, which already does airplane interiors, has linked up with Lamborghini to design an exclusive Versace model.
Under the agreement, Versace has upholstered the interiors of a Murciélago LP 640 in full-grain nappa featuring the brand’s iconic Greek fret motif. The production is limited to 10 models, and the cars, in white or black, are being introduced during Milan Fashion Week and at the International Motor Show in Paris.
In addition, Versace will offer a range of exclusive handcrafted “couture” accessories, including two suitcases for men and women and one suit carrier in matte black calfskin embellished with the Greek fret motif and sized to fit in the trunk of the Murciélago. Each item bears the same serial number as the car to which it belongs. There are also a pair of driving shoes in blue calfskin and a pair of driving gloves.
The company’s Precious Item division will complete the product offering with a Chrono Matt Soft Touch watch, available in glossy black or white ceramic versions, and a ladies’ watch in glossy white ceramic set with diamonds.
The Lamborghini agreement follows a similar deal with Techniques d’Avant Garde under which Versace will personalize interiors of the company’s private planes. Earlier this month, Versace introduced a limited edition of Jet Bags, which will be available exclusively at its boutiques beginning in November, in connection with the TAG Aviation deal.
This story first appeared in the September 29, 2006 issue of WWD. Subscribe Today.