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VF Elevates Execs

NEW YORK — VF Corp. made several executive changes Thursday in its fast-growing outdoor division, including the promotion of Mike Corvino to president of JanSport, replacing Michael Cisler, who has left the company.<BR><BR>VF’s outdoor...

NEW YORK — VF Corp. made several executive changes Thursday in its fast-growing outdoor division, including the promotion of Mike Corvino to president of JanSport, replacing Michael Cisler, who has left the company.

VF’s outdoor brands are: The North Face, Vans, JanSport, Eastpak, Kipling and Napapijri. Some of the management shifts are connected with the relocation next year of the equipment division of JanSport to San Leandro, Calif., the headquarters of The North Face, from Appleton, Wis., said a company spokeswoman.

Corvino, 44, was vice president of sales and merchandising at VF Imagewear. He will be based in San Leandro, and report to Mike Egeck, president of VF Outdoor, Americas.

Todd Yates, 40, was named JanSport vice president of research, design and development and marketing, reporting to Corvino. Yates had been vice president of marketing and business development for The North Face. And Paula Kosmatka, 50, was promoted to design director of JanSport apparel and equipment, reporting to Yates. She was merchandising and design director for The North Face’s new business development.

At Vans, Bill Bettencourt, 41, was named vice president of footwear and equipment, replacing Steve Murray, who was promoted to president of Vans in July. Bettencourt, who reports to Murray, has held a variety of executive posts at Reebok and was president of Arena North America, the U.S. distributor for Arena swimwear. Terri Miller, 48, was promoted to vice president of apparel, a new post. She had been senior director of Vans retail merchandise and planning, and she also reports to Murray.

In addition, Michael Schulam, 38, was named category director for snow and outerwear apparel, also a new post. He formerly held executive posts at Napapijri and The North Face. Deborah Dyson, 39, joined Vans’ apparel division as director of development and quality assurance.

Mike Boyle, 44, joined VF Outdoor as vice president and general manager of Napapijri Americas. VF acquired the Italian outdoor sportswear company in June when it purchased parent company Green Sport Monte Bianco SpA. Boyle was vice president of sales at Victorinox/Swiss Army apparel. He also reports to Egeck.

The outdoor group is one of VF’s fastest-growing divisions and continues to be an area where VF makes acquisitions. In the quarter ended Oct. 22, this segment contributed $457.1 million to sales, a 116 percent gain compared with the year-ago period.

This story first appeared in the December 6, 2004 issue of WWD.  Subscribe Today.