NEW YORK — Maria Viccaro and Oscar de la Renta are teaming up again, but this time, it’s for the designer’s O Oscar moderate sportswear line produced under license by Kellwood Co.
Viccaro, 44, took over as president of the moderate business on Monday, reporting to Stephen Ruzow, president of women’s wear at Kellwood. She succeeds Jeff Levy, who is no longer with the company.
“It is a delight to have Maria heading up O Oscar,” said de la Renta in a statement. “We have worked together in the past and she truly understands the essence of my style.”
Viccaro was president of the Oscar by Oscar de la Renta bridge sportswear business from 2000 to 2003. The collection, produced under license by Apparel Group International, was shuttered last year. Outerwear is still made under the name by Fleet Street.
Most recently, Viccaro was senior vice president of sales for Donna Karan International’s DKNY business.
“Viccaro has over 20 years experience in building bridge sportswear brands,” said Ruzow. “With her knowledge of the upper echelon in design, she will be able to translate the subtleties of that business to the midtier market.”
O Oscar was launched last fall and is part of the continuing trend of designers trading on their well-known names and high profiles to reach a larger audience with less-expensive fashions.
This story first appeared in the April 13, 2005 issue of WWD. Subscribe Today.