NEW YORK — Victor Alfaro is ready to give fashion another spin.
The designer, who once had a namesake collection, is putting together a small line of evening-inspired looks, which will be exclusive to Ron Herman/Fred Segal Melrose in Los Angeles. The collection, which will draw from Hollywood's vintage glamour, will launch with an event at the specialty store next March in time for the Academy Awards, which take place March 5.
Alfaro, who moved out West two years ago, was encouraged to create the collection by his friend John Eshaya, who also happens to be the creative director and vice president of women's wear at the specialty store, and who nagged him for two years to reenter the design arena under his own name.
"John always says to me that people keep asking for my clothes," Alfaro said. "I have met a lot of people out here who have my clothes, so I have also been encouraged by the town."
Eshaya added: "Victor is always at the store, hanging out. I told him, 'I don't understand why you're not making your dresses again. You're here all the time anyway, so why not have your collection at the store?'"
Alfaro's collection for Ron Herman/Fred Segal will have a vintage Hollywood glamour feel, and Alfaro enlisted pattern-makers who once worked in the old movie studios for help. It will consist of up to 30 pieces with a main focus on evening, from Fifties-inspired cocktail dresses to multilayered skirts, tailored knee-length coats and jackets. The designer plans to use fabrics such as silk chiffon, silk shantung and organza. The collection will be available mostly in black with accents of topaz and emerald tones. Some of the pieces will be one-of-a-kind.
"It's a very pure, fluid collection," Alfaro said. "These are dresses for when you have somewhere to go."
The collection will have a suggested retail price range of about $1,500 to $7,000.
Since many of the looks will be suitable for the red carpet, it's fitting the launch event will be scheduled sometime during Oscar week. Eshaya, who couldn't give sales projections, also plans to feature some of the looks in the store's Oscar windows."I am sure after we preview something here, other people are going to want it," Eshaya said. "I will try to keep it for myself as long as I can."
Alfaro, meanwhile, maintained that he's not that interested in expanding his newest fashion venture. That said, if the collection proves to be a hit, Alfaro doesn't rule out eventually widening its distribution. "I will face that when it happens," he said, adding with a laugh, "Otherwise, I get anxiety and don't do it as well."
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)