NEW YORK — Victor Alfaro is ready to give fashion another spin.
The designer, who once had a namesake collection, is putting together a small line of evening-inspired looks, which will be exclusive to Ron Herman/Fred Segal Melrose in Los Angeles. The collection, which will draw from Hollywood’s vintage glamour, will launch with an event at the specialty store next March in time for the Academy Awards, which take place March 5.
Alfaro, who moved out West two years ago, was encouraged to create the collection by his friend John Eshaya, who also happens to be the creative director and vice president of women’s wear at the specialty store, and who nagged him for two years to reenter the design arena under his own name.
“John always says to me that people keep asking for my clothes,” Alfaro said. “I have met a lot of people out here who have my clothes, so I have also been encouraged by the town.”
Eshaya added: “Victor is always at the store, hanging out. I told him, ‘I don’t understand why you’re not making your dresses again. You’re here all the time anyway, so why not have your collection at the store?'”
Alfaro’s collection for Ron Herman/Fred Segal will have a vintage Hollywood glamour feel, and Alfaro enlisted pattern-makers who once worked in the old movie studios for help. It will consist of up to 30 pieces with a main focus on evening, from Fifties-inspired cocktail dresses to multilayered skirts, tailored knee-length coats and jackets. The designer plans to use fabrics such as silk chiffon, silk shantung and organza. The collection will be available mostly in black with accents of topaz and emerald tones. Some of the pieces will be one-of-a-kind.
“It’s a very pure, fluid collection,” Alfaro said. “These are dresses for when you have somewhere to go.”
The collection will have a suggested retail price range of about $1,500 to $7,000.
Since many of the looks will be suitable for the red carpet, it’s fitting the launch event will be scheduled sometime during Oscar week. Eshaya, who couldn’t give sales projections, also plans to feature some of the looks in the store’s Oscar windows.
This story first appeared in the December 1, 2005 issue of WWD. Subscribe Today.
“I am sure after we preview something here, other people are going to want it,” Eshaya said. “I will try to keep it for myself as long as I can.”
Alfaro, meanwhile, maintained that he’s not that interested in expanding his newest fashion venture. That said, if the collection proves to be a hit, Alfaro doesn’t rule out eventually widening its distribution. “I will face that when it happens,” he said, adding with a laugh, “Otherwise, I get anxiety and don’t do it as well.”