By  on February 20, 2007

NEW YORK — "People look at me and David and they see fashion, they see family, they see sports. I think there are people who want to be a part of that. It's aspirational."

So says Victoria Beckham, and she wants to capitalize on that to build her budding lifestyle brand, DVB, into a fashion empire. The former Spice Girl and wife of soccer icon David Beckham will kick DVB into high gear this month with the launch of sunglasses, which will be followed by a denim collection in May and the U.S. introduction of his-and-her's fragrances in September. Sources close to the couple hope the lines can generate retail sales of $150 million in 2007.

Not that she expects to conquer America overnight — even if she is half of a multimillion-dollar couple and friends with TomKat, et al.

Sources close to the couple hope the lines can generate retail sales of $150 million in 2007.

Not that she expects to conquer America overnight — even if she is half of a multimillion-dollar couple and friends with TomKat, et al.

"We are passionate about what we do, so let's see what happens. I am the first one to admit, do people really know who we are in America?" Beckham told WWD in an exclusive interview. "Maybe they do, maybe they don't. We are very realistic about that. For David, it's about really cracking the back of soccer and trying to make it as successful as it is in the rest of the world. We have come here for a reason: to do the best we can with the soccer and with the brand."

Make no mistake, the Beckhams have always seen themselves as a brand, which is no doubt why her company's name is a combination of their initials. The push into fashion is sure to help boost the couple's profile in the U.S., where David Beckham will start his five-year contract — worth a potential $250 million —with the Los Angeles Galaxy soccer club this summer.

But Victoria Beckham insists DVB isn't just another celebrity fashion line done by a one-time star singer. Fashion is now her focus, and she's determined to make it her second career. And she can talk about her collection like the best garmento.

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