There’s a changing of the guard at Victorinox, where Joachim Beer, most recently the head of Hugo Boss’ U.S. business, will be named president of the brand’s fashion and retail divisions today, replacing Johanne Shepley Siff.
“I feel very fortunate that we are able to bring Joachim to the Victorinox team,” said Victorinox AG president and founding family member Charles Elsener. “He shares our company values of innovation, iconic design and Swiss precision.…And we believe he has the right vision to drive the fashion and retail divisions forward.”
Beer, a career man at Hugo Boss, was named head of the brand’s U.S. division in late 2008 but left the firm after seven months on the job. At Victorinox, he will head the company’s global fashion and retail divisions — a new position. Previously, those departments had separate presidents. Siff was head of the fashion division only. Beer will be tasked with expanding the brand’s global retail presence with flagship and brand stores.
“The brand values are clear and inherent in all Victorinox Swiss Army products,” Beer stated. “My job is to bring those values to the forefront for our consumers and to create a uniquely ‘Victorinox’ experience each time they visit one of our stores.”
Siff spent four years at Victorinox, where she led the charge to up the brand’s fashion quotient, most recently hiring creative director Pierre-Henri Mattout to help the brand better straddle the designer and performance markets.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia