By  on April 15, 2010

There’s a changing of the guard at Victorinox, where Joachim Beer, most recently the head of Hugo Boss’ U.S. business, will be named president of the brand’s fashion and retail divisions today, replacing Johanne Shepley Siff.

“I feel very fortunate that we are able to bring Joachim to the Victorinox team,” said Victorinox AG president and founding family member Charles Elsener. “He shares our company values of innovation, iconic design and Swiss precision.…And we believe he has the right vision to drive the fashion and retail divisions forward.”

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