Who knew Viktor Horsting and Rolf Snoeren were so superstitious? Whenever the Amsterdam-based Viktor & Rolf designers fly, they always touch pinkie to pinkie, in a handshake of sorts, each time they land. “It started out a very, very, very long time ago as a full-hand high-five,” explains Horsting. “Now, it’s become like this.” They demonstrate for clarification. “And if we travel separately,” adds Snoeren, “we always text each other when we land.” Horsting chimes back in: “We’re very superstitious.”
The designers tell this story when, seated in the 35th-floor lobby of New York’s Mandarin Oriental Hotel on Wednesday morning, a visitor asks them about the ad campaign they’re shooting that day with longtime collaborators Inez van Lamsweerde and Vinoodh Matadin. It’s for a new fragrance with L’Oréal — their fourth with the company, after Flowerbomb, Antidote and Eau Mega — and that’s about all they’ll let slip.
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