PARIS — Viktor Horsting and Rolf Snoeren just moved into sprawling new headquarters in Amsterdam, so large that everyone gets their own office — except the men whose initials are above the door in the form of a gold seal 7 feet in diameter.
“We of course share one office,” quipped Snoeren with a knowing chuckle, given their reputation as the Gilbert and George of fashion. “It’s the biggest room in the building.”
The swanky digs, in a heritage 1903 building by the same architect who did the Stedelijk Museum, are emblematic of their growing business. In an interview here Monday, the Dutch duo disclosed a number of initiatives, including:
Opening the first flagship Viktor & Rolf unit on Milan’s Via Sant’Andrea in April.
New licensing agreements with two Italian firms: Iris for footwear and Mantero for underwear, silk scarves and neckties.
Adding pre-collections, effective this season, to grow ready-to-wear sales.
Establishing a custom-order business to dress such celebrity devotees as Gwen Stefani, Mischa Barton and Ellen DeGeneres.
What’s more, Snoeren said he and Horsting are now ready to do even more. “There is space to tackle other subjects and labels,” Snoeren said. “Until now, we were not open to it. At a certain moment, you realize the more you do, the easier it gets.”
Even if there are no offers on the table from major luxury brands to take over their design reins, Viktor and Rolf have plenty to keep them occupied in the coming months — including a slew of personal appearances in support of Flowerbomb, their first perfume with L’Oréal, rolling out this spring, and the Milan boutique.
For the latter project, and the headquarters, the designers were obliged to look within themselves and discover their taste in interiors.
“We noticed it was very classic,” Snoeren deadpanned.
The 6,500-square-foot headquarters, with a style Horsting described as a mix of “weird Art Nouveau and English country,” was largely left intact with its extensive and intricate wood paneling and ceilings. The pair has come a long way from their first digs, which were not much larger than a studio apartment with a makeshift plywood worktable.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)