PARIS — It looks like Viktor & Rolf got the seal of approval.
WWD has learned that the Dutch design duo and its fragrance licensee, L’Oréal, reached an agreement with Alexander McQueen and YSL Beauté over McQueen’s use of a prominent red wax seal on the packaging of his new fragrance, Kingdom. It is believed that McQueen will alter or phase out that detail by the time the Viktor & Rolf scent hits the market, possibly in 2004.
As reported, Viktor & Rolf were upset because a red seal has been its logo for years, even appearing on jeans and sweaters, and presumably an integral element of the perfume under development.
Terms of the pact, however, are sealed.
“We have reached an amicable solution with L’Oréal, and agreed to not disclose the terms,” said a spokesman for Gucci Group, parent of YSL Beauté. A spokesman for Viktor Horsting and Rolf Snoeren also declined to elaborate on the pact and the designers were not available for comment. They are busy preparing their next collection, and a major 10-year retrospective that will open during Paris fashion week in October at the Museum of Textiles and Fashion here.
Details of the feud surfaced in these columns March 5, at which time Gucci took pains to downplay any trademark infringement and stress its cordial relations with L’Oréal. Gucci Group chairman Domenico De Sole is sailing buddies with L’Oréal chief Lindsay Owen-Jones.
YSL Beauté launched Kingdom last March, with plans to sell the scent in 4,000 doors.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)