The brand’s new kids’ line will be launched in June at stores such as Barneys New York, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom, as well as 25 kids’ specialty retailers, select Vince locations and vince.com. The collection is licensed to Tawil Associates in New York, which is Vince’s second licensing partner. Its first is with Brown Shoe for women’s and men’s footwear.
“I think the key thing is our customer and wholesale partners have really been asking for a line like Vince. We think there’s a white space in the market for cool kids clothes,” said Jill Granoff, chief executive officer of Vince. The kids’ line is currently “sold out, which demonstrates the desire for this product offering,” she added. The line is produced in China and Peru, using many of the same factories that Vince uses for its women’s line.
The kids’ line is reflective of the brand’s relaxed yet sophisticated approach to fashion. Signature styles include cashmere sweaters, scuba leather jackets and jogger pants for girls, and waffle-knit hoodies and three-in-one jackets for boys. The collection is aimed at children ages 4 to 14. It features classic pieces in a palette of heather gray and coastal navy, highlighted with colors such as fuchsia, purple, raspberry and blue and pops of winter white.
“We punched-up the color a little bit to keep it bright and happy,” said Rebecca Damavandi, group president of global business development at Vince.
Among the highlights in the girls’ lineup are dip-dye V-neck and side-split crewneck sweaters with contrast stripe details and a fake fur vest as a luxe topper. For boys, there are button-down shirts, classic denim jeans and bird’s-eye beanies and scarves. For girls, retail prices range from $24 for a tank to $598 for a scuba leather jacket. For boys, prices start at $34 for a crew-neck T-shirt and go as high as $398 for fall and winter jackets.
Damavandi said she looks to build in-store shops “where we can with our partners.” The company plans to set up shops-in-shop within some of its own stores, such as Madison Avenue. She said Vince will offer an exclusive grouping online for a few weeks before the launch. In collaboration with its wholesale accounts, the Vince kids’ line will be marketed through co-op and online advertising, as well as digital and social media, said Granoff. There will also be regional events and look-book mailings.
Internationally, the kids’ line will launch at Harrods next spring. Tawil will introduce an infant and layette collection next year, which will feature mostly separates and some boxed items, as well as a grouping for newborns including onesies and blankets.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)