By  on September 29, 2009

Easy yet catchy — that’s Rodolfo Paglialunga’s idea for the comeback of Vionnet.


Spring’s dress-centric lineup will be unveiled on Friday at the Musée de l’Homme in Paris and will display Paglialunga’s knack for artsy cuts and constructions, where the starting point often is a rectangular, scarflike piece of cloth.


Paglialunga, formerly a top assistant of Miuccia Prada’s, worked to make each piece versatile and easy to wear. “I like the idea that a woman can personalize most of the dresses by adding a belt, for example,” said Paglialunga.


Throughout, he uses silk or a cotton and ramie blend in various weights, often cobbled together in different colors and textures for a contemporary patchwork effect. Some styles are wraparound or crossover; others are cut on the bias or feature plunging necklines, while still others are ruffled and ruched.


For his part, Vionnet co-owner and chief executive officer Matteo Marzotto said he set up a cost-efficient operation to better weather the downturn. He expects Vionnet’s first-year sales to reach 2.5 million euros, or $3.6 million at current exchange, based partially on the fact the pre-spring collection was bought by about 100 stores, including Saks Fifth Avenue, Bergdorf Goodman and 10 Corso Como in Milan.


The wholesale price list averages 1,000 euros, or $1,465, and ranges from 450 euros, or $660, to 1,500 euros, or $2,197.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus