By  on August 27, 2007

When designer Adam Lippes created a line of chic underwear basics for men and women in 2004, the name Adam+Eve seemed perfect for the start-up brand. Cute and catchy, the moniker evoked the clean, contemporary sexiness Lippes was aiming for.

However, after an appearance on Oprah exploded Lippes’ e-commerce business, he began to hear complaints that many of his potential customers were inadvertently logging onto the Web site of Adam & Eve, a prominent adult sex toy shop.

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