When designer Adam Lippes created a line of chic underwear basics for men and women in 2004, the name Adam+Eve seemed perfect for the start-up brand. Cute and catchy, the moniker evoked the clean, contemporary sexiness Lippes was aiming for.
However, after an appearance on Oprah exploded Lippes’ e-commerce business, he began to hear complaints that many of his potential customers were inadvertently logging onto the Web site of Adam & Eve, a prominent adult sex toy shop.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"