By  on September 12, 2005

NEW YORK — French accessories design firm Roger Vivier has opened its first store in Hong Kong.

The store, which had a soft opening in late July, held its grand opening party on Thursday in The Landmark, an upscale shopping mall that houses stores such as Prada, Bottega Veneta and Christian Dior.

This is the second freestanding Vivier store in the world. The first opened in Paris on Rue du Faubourg Saint-Honoré in February 2004.

The 550-square-foot Hong Kong shop features modern lines, curving pale pink walls and Mod Sixties furniture, such as a table made of uneven stacked slats of pale blue wood. There are stands lit from beneath to highlight the firm's bags and famous Belle Vivier shoes, a buckled flat that became popular after Catherine Deneuve wore them in the film "Belle de Jour."

The Paris-based company, acquired by Tod's SpA in 2000, relaunched in 2003 with footwear designer Bruno Frisoni at the design helm for shoes and handbags. Since then, Vivier has opened the Paris boutique and in-store shops in Saks Fifth Avenue in New York and in Neiman Marcus in Beverly Hills, in April and June, respectively.

"We feel it's a marvelous new addition to house Vivier exclusively on the West Coast for Neiman Marcus," said Sandra Wilson, accessories fashion director for the store. "It's unique and has its own identity."

And Vivier is looking to grow its retail business.

"Hong Kong has the perfect clientele for Roger Vivier," said Diego Della Valle, chairman and chief executive officer of Tod's. "The women [of Hong Kong] are very sophisticated and their buying power is very strong. They also have a modern sense and a unique understanding of the luxury that is epitomized by the Roger Vivier collection."

Della Valle said that the company would proceed with a rollout of Vivier boutiques in London, New York, Milan, Tokyo and Singapore in coming years.

The company, which focuses mainly on bags and shoes, launched a small collection of jewelry in gold and silver this fall and will bow an ebony jewelry collection for spring.

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