NEW YORK — To collectors of Fifties and Sixties hot rods, the Von Dutch name brings to mind one of the California artist-mechanics who started the car-customization trend.

Known for his pinstripes and flaming eyeball logo, the cantankerous painter’s creations are avidly collected by members of Hollywood’s monied celebrity set. For those who can’t justify or afford the collection of cars and car-related art, Tonny Sorensen hopes the name can also sell jeans.

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