By and  on May 15, 2008

As if retailers and press needed more shows, the ever-expanding fashion circuit has just added another leg: Milano Moda Pre-Collezioni, a presentation of pre-collections to be held at the designers' showrooms and aimed mainly at international buyers. The new event will precede another series of pre-collection shows organized in Florence by Pitti Immagine.

The first edition of Milano Moda Pre-Collezioni will kick off May 20 and run for a month. The project is coordinated by the Italian Chamber of Fashion, which is investing 200,000 euros, or $292,280 at current exchange, to promote it. Given the majority of fashion houses' sales are now done in pre-collections, Mario Boselli, head of the chamber, said the project was a way to "facilitate buyers" and to "stimulate the system."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus