NEW YORK — Diane von Furstenberg is feeling blue — 40 shades of it, to be exact.

The designer is one of the executive producers of “Forty Shades of Blue,” the winner of the jurors’ prize for drama at this year’s Sundance Film Festival. She also provided many of the costumes for the lead role of Laura, played by Dina Korzun.

The movie centers on a modern Oedipal complex. Laura is a Russian woman who has an affair with the estranged son of her considerably older husband, a music producer. Von Furstenberg was not on location for any of the shoot in Memphis, but she designed several dresses for Korzun, who stars opposite Rip Torn.

Von Furstenberg heard about the indie film from her friend, Donald Rosenfeld, who used to run Merchant Ivory Productions, the muscle behind films such as “Howards End” and “Remains of the Day.” The designer said she thought it looked like “a great project,” so she signed on.

“Memphis, to me, is very romantic,” von Furstenberg said. “It is a great story, so I am very pleased to be involved.”

The film’s costume director, Eric Daman, also has ties to Seventh Avenue. He modeled for a Calvin Klein ad campaign shot by Steven Meisel, but later decided to hang up his career to be a stylist. After working with photographers such as Terry Richardson, Patricia Field contacted him to be an assistant designer for “Sex and the City.”

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