Louis Vuitton led an array of 14 fashion names that appear on Interbrand's just-disclosed list of the 100 best global brands.
Vuitton, which contributed $20.3 million to the value of parent LVMH Moët Hennessy Louis Vuitton's market capitalization, by Interbrand's calculation, was followed by Nike, which contributed $12 million; Gucci, $7.7 million; Chanel, $5.8 million, and the Gap brand, $5.5 million.
The burgeoning population of the new rich and the ready accessibility and resulting visibility of names such as Vuitton, Gucci, Tiffany and Prada via global expansion (as well as counterfeiting), helped make fashion's presence among the strongest on the list of 100 global brands, said Jez Frampton, global chief executive officer of Interbrand. For example, Vuitton added 23 stores in 2006, including 19 in China.
Describing Vuitton as one of the "quintessential" luxury brands, Frampton pointed to the proliferation of fake Vuitton bags as a phenomenon that has significantly raised the name's visibility — a positive in his view, contrary to the views of Vuitton executives and conventional wisdom. He suggested the label's proliferation, even if not on true Vuitton items, might be stoking the brand's desirability rather than dampening its cachet.
Seven of the 14 fashion names saw their brand's estimated contribution to their company's market cap expand by at least 10 percent, perhaps a reflection of the rapid increase in the number of millionaires, and even some billionaires, in their 20s and 30s. "The large number of new-wealth consumers are chasing luxury brands like Chanel," and are buying products like the sleek, touch-screen-fitted Prada Phone by LG, Frampton said. "It's more of a driver than it was 10 years ago."
Brands seeing gains of 10 percent or more in their value, according to Interbrand, include Zara, which jumped 22 percent; Burberry, 16 percent; Louis Vuitton, 15 percent; Cartier, 15 percent; Prada, 14 percent; Chanel, 13 percent, and Hermès, 10 percent. Zara's upswing was the second strongest in the list of 100, topped only by Google, whose value ran up 44 percent.
Oddly, Wal-Mart, one of the world's biggest brands, does not appear on the top 100 because its international operations contribute less than 30 percent of the company's revenue. In 2006, Wal-Mart's international unit contributed $77 billion, or 22 percent, of the company's $349 billion in total sales.The Interbrand 100 is based on the consultant's assessment of a brand's current and projected net sales; its influence on a customer's decision to buy it at point-of-purchase, and its ability to secure loyal customers. Its findings are based on information drawn from J.P. Morgan Chase & Co., Citibank, and Morgan Stanley, as well as the information culled in Interbrand's 36 offices worldwide.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)