PARIS — The kids are in control at Louis Vuitton — at least for the holiday windows.
This story first appeared in the July 25, 2007 issue of WWD. Subscribe Today.
Instead of collaborating with a high-profile contemporary artist, as it has in recent years, the French luxury giant tapped two young graphic design students from London’s Central Saint Martins College of Art and Design to decorate its more than 370 stores during the crucial selling period.
After commissioning the likes of Olafur Eliasson, Ugo Rondinone and Robert Wilson to imagine its Christmas displays, Vuitton organized a design competition at the famous school, asking students to draw inspiration from Vuitton’s history and image.
The winners, 21-year-old Christopher Lawson from Ireland and 26-year-old Marcos Villalba from Spain, took the location of Vuitton’s historic Asnieres workshop on a map as a starting point, re-creating its contours into an abstract landscape.
The windows will be unveiled in London in early November and displayed throughout the holiday period.
“This year, we decided to give emerging talents the chance to freely express themselves and their vision of the brand,” said Yves Carcelle, chairman and chief executive of Louis Vuitton.
Central Saint Martins, which offers courses in fine art, fashion, graphics, 3-D design and performance, has produced such designers as John Galliano, Alexander McQueen and Stella McCartney.