By  on June 11, 2007

Lingerie retailers will get quite a buffet of brands in Las Vegas at two August lingerie trade shows, Lingerie Americas Las Vegas and CurveNV.

The benefits will include strong marketing campaigns by trade fair organizers and a broader range of products and brands in two settings at the Venetian Resort Hotel, as well as the opportunity to discover brands and concepts. The dual-show venue will also open fresh avenues of business for specialty boutiques based primarily on the West Coast, in the Midwest and in Canada that have limited financial resources and a tight time frame to travel to the seasonal New York markets.

Scheduling several concurrent trade shows that showcase the same categories generally does not pose a quandary for merchants, vendors and show executives. However, some see it as a duplication of time, money and resources.

Lida Linsey, owner of Inside Story, a specialty shop in Oakville, Ontario, said, "I think there should be one show because there are just so many brands. It's silly. They'll have to figure this out. It doesn't make sense."

Kathy Rodarte, buyer for LuLu's, a specialty shop in Manhattan Beach, Calif., said it would be better if there were one show, but noted that it was convenient that both shows were in the same building.

"It seems like they are battling it out and I can see it going to whichever show does better," said Kirk Andrews, owner of Petticoat Fair, an intimate apparel boutique in Austin, Tex. "It will end up with the strongest show. We ran into that situation a few years ago when the Intima America show dropped out" of showing in New York.

Intima America, owned by German trade fair giant Messe Frankfurt, discontinued its New York shows in 2004, making Lingerie Americas the only show in Manhattan.

At both shows, the focus will be on upscale brands, designer names, specialty classifications such as full-figure bras and fashion-forward items for spring-summer 2008.

The CurveNV show got a jump-start in February at the Venetian with its first Las Vegas edition. The second session is scheduled for Aug. 27 to 29. So far, CurveNV said it had confirmed 131 exhibitors and was expecting "a substantial number of additional confirmations" by mid-July, said Laurence Teinturier, executive vice president of CurveExpo Inc., based in Riverside, Conn.

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