The launch of Oscar de la Renta bridal for January retailing signifies a key strategy for ready-to-wear firms looking to diversify their brand and grow their business in stagnant times.
It also shows that the mature craft of made-to-order clothes is alive in the bridal market, as the gown is one of the most important parts of a wedding for many brides-to-be. According to the Condé Nast Bridal Group, which tracks bridal sales through its marketing division, the wedding dress generates $1.4 billion annually. The bridal market as a whole — which includes mother-of-the-bride, bridal accessories, bridesmaids dresses and formalwear for men — totals approximately $5 billion.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)