The launch of Oscar de la Renta bridal for January retailing signifies a key strategy for ready-to-wear firms looking to diversify their brand and grow their business in stagnant times.
It also shows that the mature craft of made-to-order clothes is alive in the bridal market, as the gown is one of the most important parts of a wedding for many brides-to-be. According to the Condé Nast Bridal Group, which tracks bridal sales through its marketing division, the wedding dress generates $1.4 billion annually. The bridal market as a whole — which includes mother-of-the-bride, bridal accessories, bridesmaids dresses and formalwear for men — totals approximately $5 billion.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"