The rush to moderate-priced, more affordable sportswear will likely continue into the new year, as the economy remains weak and consumers continue to be cautious with their dollars. Companies that provide the right amount of fashion at a value are the ones that will win in the competition for business.

The moderate and better sportswear market represents 55 percent, or $40 billion, of total women’s sportswear, not including juniors. This market is expected to grow 3 percent in 2003 — all based on the premise that consumers are gravitating toward value, said Marshal Cohen, co-president of NPDFashionworld, the Port Washington, N.Y.-based national consumer tracking firm.

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