The ides of March have never been exactly bountiful for coat makers, but that doesn’t mean they’re willing to wait for fall for business to get going.
Even though 2001 posted a 14 percent decline in women’s outerwear sales to $4.3 billion, 2002 sales should show an improvement, especially since cold weather came relatively early this fall and spurred sales.
Encouraged by the early chill and women’s renewed interest in outerwear as a fashion accessory instead of just a staple, brands like Cole-Haan, Harvé Benard and Herman Kay Bromley are developing strategies to keep sales clicking as they head into spring. To that end, they’ll offer more lightweight wools and leathers, and plenty of color and striped or patterned linings.
Bubblegum pink, yellow and melon might seem unlikely shades for quilted jackets, but that’s what Harvé Benard is counting on, as well as traditional colors, to drive spring sales.
Bernard Holtzman, president and design director of Harvé Benard, said: "With the spring season, it’s get in, get out and go on with your life."
Searle is counting on January and February sales to generate 45 percent of the brand’s annual outerwear volume, said Steve Blatt, president and chief executive officer. Instead of getting out of the business by February — a strategy embraced by most retailers — Searle will keep making coats for as long as they are needed. He’s also trying to buoy spring sales with styles that appeal to fashion-conscious customers.
And with more stores chasing trends, inventory should be under control early next year, said Donald Levy, president of The Levy Group, which makes the licensed Liz Claiborne, Dana Buchman and Esprit lines and the proprietary Braetan and Donnybrook labels.
Sportswear designers won’t be on the sidelines of the spring outerwear game: They’re set to carry jackets and coats into spring, with Nanette Lapore, Milly and DKNY leading the charge.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)