There seems to be no end to the vast horizon ahead for seamless apparel. The offspring of the hosiery business, the booming seamless category started shifting gears in the past couple of years into other apparel categories, such as swimwear,...
There seems to be no end to the vast horizon ahead for seamless apparel. The offspring of the hosiery business, the booming seamless category started shifting gears in the past couple of years into other apparel categories, such as swimwear, ready-to-wear, children’s and men’s wear, and is increasingly appearing in the men’s and women’s activewear and athleticwear arena.Consumers are becoming more aware of new generations of softer, multifunctional microfibers such as DuPont’s Tactel and Lycra spandex, Lycra Soft, Micromattique and CoolMax that have properties that range from wicking moisture away from the skin, providing shape retention that gently moves with the body and knit-in engineered control for problem areas.But as executives at major textile and innerwear firms continue to feverishly work on research and development of new concepts in stretch fibers and fabric, they’re also slugging it out to acquire more Santoni-engineered knitting machines that can spin seam-free garments in a variety of shapes and forms. However, in order to be cost-effective and competitive in this field, the ongoing challenge for companies will be to have the ability to invest in such machinery. The average price of an Italian-made Santoni machine is more than $100,000. At least 200 such machines are required to sustain a strong seamless operation.Displaying the prowess of the seamless classification at huge companies such as Sara Lee Intimate Apparel, the 12-month advertising budget for Body Revolution by Barely There, which is being photographed in its second year by Richard Avedon, is estimated around $20 million. A Sara Lee megabrand is expected to generate wholesale sales of at least $100 million the first couple of years.Meanwhile, the fashion aspects of seamless garments have dramatically graduated beyond flat, tailored looks to a kaleidoscope of colors and prints. The idea over the past year has expanded into light and ultrasoft stretch laces of microfiber.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)