Forget basics. Even though women will buy carefully, they will be lookingfor novelty and fashion.
The thirst for newness is being driven by a combination of motives: Shoppers want to feel they are getting intrinsic value for their money and feel the need to escape with novelty amid the stresses of financial and personal insecurity.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)