NEW YORK — Forget the Bryant Park tents, Wal-Mart is putting on its own runway show featuring the fashion and fragrance of teen sweethearts Mary-Kate and Ashley Olsen.
The show, to be taped in Toronto on Feb. 18, will be broadcast in Wal-Mart’s 2,800 U.S. stores on April 5, in conjunction with the store launch of the new Mary-Kate and Ashley signature fragrances — Mary-Kate and Ashley One and Mary-Kate and Ashley Two, according to sources. There are also two complementary body mists in the collection, which will carry the slogan, "Real Scents for Real Girls." Along with a fashion line, the twins already market hair care, cosmetics and bath-and-body items at Wal-Mart through their Dualstar Consumer Products company. In addition to introducing the fragrance, the show will highlight designs from the twins’ spring and summer lines.
The fragrances, priced $12.87 for a 1-oz. bottle, were created in a partnership with Coty Beauty. Mary-Kate and Ashley One is described as a contemporary fragrance with top notes of sparkling ozone, red berries and watery pineapple; middle notes of night-blooming jasmine, muguet, white freesia and warm spices, and finished with a blend of sandalwood, chocolate, patchouli and coconut. Mary-Kate and Ashley Two is a floral bouquet with marine, clove leaf, peach and green leaves; a heart of hyacinth, jasmine, muguet, water lilies, ylang and rose, and a base of amber, musk and sandalwood leaves.
John Galantic, president, Coty Beauty U.S., said "Our partnership is a great opportunity to introduce fine fragrances, not typically found in the tween and teen market, by building on the hugely popular Mary-Kate and Ashley brand."
With their fashion, beauty and lifestyle lines at Wal-Mart, and other items likes posters and CDs globally, the Mary-Kate and Ashley brand is expected to exceed retail sales of $1 billion this year.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
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“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)