LOS ANGELES — Wal-Mart has a new identity: urban retro.

The world’s largest company unveiled a three-story urban prototype here Wednesday, placing its first door within city limits in an eye-pleasing Art Deco building, circa 1947. The unit at Baldwin Hills Crenshaw Plaza is in the heart of the inner-city Crenshaw District, one of the city’s most underserved regions. It fulfills the strategy of the Bentonville, Ark.-based behemoth to expand from rural areas to major urban cores.

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