The $31 billion Sam’s Club chain is facing increasingly tough competition from rival Costco Wholesale Corp. and even its sibling, Wal-Mart Supercenters. Here, a warehouse in Corona, Calif.
The vast interior of Sam’s Club in Plano, Tex.
Sam’s Club is hoping to turn key categories, like apparel, into a treasure hunt.
Last year, Sam’s started tagging its jewelry point-of-service displays with the slogan “Be Dazzled.”