NEW YORK — Wal-Mart Stores’ British-born George apparel line is pulling out the stops.
After launching the line’s women’s wear in 1,600 Wal-Mart stores last fall, the discount giant will roll out its new fall-holiday offering of career wardrobe essentials in its 2,780 stores this month.
The new line includes fully lined blazers, jackets, skirts, and pants, as well as sweaters and cardigans and stretch shirts and trousers, at $11.96 to $26.96.
George men’s wear was introduced last December and will be in over 2,000 locations this year.
"The George brand has had phenomenal success providing department store fashion at savings to our European Asda customers," said Celia Clancy, senior vice president and general merchandising manager of women’s and children’s apparel. As reported, second-quarter sales of George in Asda stores were up almost 30 percent. George Davies, previously a Next designer, launched the line 12 years ago at the British retail chain, and has since left the company.
The full U.S. roll out of the label is just another hand in a game where discounters keep upping the fashion and brand ante, in apparel as well as home goods. Target Corp. has offerings from Mossimo, Cherokee, Stephen Sprouse, Todd Oldham, Philippe Starck, Michael Graves and, more recently, Liz Lange with a maternity collection set to hit stores late this year.
At the Goldman Sachs Global Retailing Conference last week, Target’s chief financial officer and executive vice president Douglas Scovanner noted that "each and every year, Wal-Mart gets better and better at apparel," forcing his company to stay on its toes.
Wal-Mart is already the biggest apparel and accessories business in the world, with estimated sales of at least $25 billion — more than $30 billion if Sam’s Club is included. Still, there’s plenty of growth left in the category for Wal-Mart, since it has estimated that 50 to 53 percent of its customers don’t even buy its casual sportswear.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)