NEW YORK — Moore Unique, a three-year-old dermatological skin care brand with roots in the shave segment, has landed a coup. The doctor-founded brand has just signed a distribution deal with Wal-Mart, bringing its four shave items into 1,000...
NEW YORK — Moore Unique, a three-year-old dermatological skin care brand with roots in the shave segment, has landed a coup. The doctor-founded brand has just signed a distribution deal with Wal-Mart, bringing its four shave items into 1,000 Wal-Mart doors in 22 states, up from several hundred Wal-Mart stores in three states two months ago. Global plans for the shave products are in the works, too.
What might be piquing the interest of retailers — Moore Unique is also sold in Walgreens — is the brand’s dermal positioning and mass price point. Data shows that the mass skin care market is ahead 1 percent in sales to $1.6 billion for the 52-week period ended May 16, with subcategories acne and face anti-age spurring sales by 4.2 percent and 9.3 percent, respectively.
Moore Unique was created by Dr. Milton Moore, a dermatologist, to address a host of personal care problems, initially shave burn. His line started off with Razor Rash Relief ($12.99), a Toner Cream ($15.99), a waterless liquid shave solution gel called Hydroglide ($7.99) and Clear Skin Acne Wash ($9.99). But Moore’s medical background armed him with the knowledge to expand the line to 15 items — which have yet to gain distribution — with the company’s focus moving from shave to skin care. Now there are products available to treat six skin care regimens, each requiring several different Moore Unique products.
For example, Scalp Unique, which will retail for $17 in kit form, targets consumers with dandruff, folliculitis, acne keloidalis and hair loss, and includes Dry Scalp Therapy and Scalp and Bump Relief. The items can also be sold individually for $9.99 each. Other regimens target sensitive skin, acne, exfoliating and skin discoloration.
Moore said he was attracted to working with Wal-Mart — aside from the obvious sales potential — because his company’s goal is to globally market Moore Unique “and make it available to the masses…who may not have access or the means” to visit a pricey dermatologist’s office. He cited the products’ therapeutic ingredients, such as salicylic acid, antibiotic sulphur and aloe, as well as elegant packaging, as the differentiators between Moore Unique and other mass market lines. Moore is currently meeting with retailers to get the balance of the line’s products in stores.With the Wal-Mart deal, Moore Unique is expected to generate between $3 million and $4 million in sales by the end of 2004.
In addition to Wal-Mart, Moore Unique products are available at 81 Army and Air Force bases and 1,200 Walgreens doors. Talks are under way to expand Moore Unique in Walgreens in August. The line is also sold on the company’s Web site, www.mooreunique.com.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye